A diagnosis that changed my life
Tweak India It was 2010 when I started my career as an editor at a Delhi publishing house. I dressed bohemian, listened to Adele, and binged on house music while […]
A brand enthusiast with a creative ability to change the narrative with ideas, words and imagery. A strategist connecting the dots and humanising brands. An explorer in the digital landscape.
The Journey So Far
With an experience of more than a decade, Sandra has witnessed the before and after of the digital revolution in India and world over.
She started her career with the Publishing Industry after graduating from Miranda House, Delhi University. She has worked with Woodhead and Macmillan Publishing India.
Her flair for writing, creativity, and brands landed her first stint in Marketing and Advertising as she headed Content at Lenskart.com. She explored the hospitality sector with the renowned hotel marketeer, Avijit Arya, with a vast array of hotels as clientele.
She also worked as a Brand and Communications Head with Wholefoods India and rubbed shoulders with the founding team, and stakeholders as she helped the brand launch digitally with their e-commerce portal.
Her entrepreneurial instinct, creative finesse, and insight into brands landed her the opportunity to work for Reckitt Benckiser as a dedicated resource.
She single-handedly bagged Unido’s Annual Project.
Sandra has been associated with a few WPP and Independent advertising agencies in Delhi, Mumbai, and Spain.
BohoBanjaara
Bohobanjaara is a travel and lifestyle content and digital media platfrom founded in 2016. The platform is a digital epitome that represents the essence of living free and beyond borders. It celebrates exploration, inclusivity and equality through its content. The platform also provides lifestyle and travel content services to media companies, agencies and corporates.
Specialisation
Creative Strategy & Direction
Content for Web and Offline
Digital and Mainline Copywriting
Brand Identity
Social Media Campaigns
Brand and Digital Consulting
Website Design and Content
I have over a decade’s experience of working with some of the top names in the advertising industry.
Chapter: Susegad!
It was the year 2012 when the boundaries of my world began to expand and my eyes fell upon the expanse of the ocean brimming with life calling out to […]
